Forget LaLiga Santander, make way for LaLiga EA Sports. The Marca newspaper reveals on Tuesday that the video game publisher, known in particular for the most famous football simulation game in the world, FIFA , will become the main sponsor of the Spanish first division, to which it will associate its name. This partnership will be effective from the 2023-2024 season.
A deal at 30 million per year
According to Marca, the agreement will bring the trifle of 30 million euros per year to the body led by the sulphurous Javier Tebas , against the 17 million euros currently brought in by the deal with Santander. In addition to the financial aspect, this agreement with EA Sports will also allow La Liga to develop its image with a young audience.
After having recorded its divorce from FIFA, which will be called EA Sports FC from 2023, the American company therefore proves a little more that it wishes to get closer to the domestic leagues.
Title partner of La Liga since 2016, Santander is the leading Spanish bank. Before Santander’s arrival, La Liga was linked with BBVA, another bank. During the last contract between Santander and the Spanish League, signed in April 2021, the lease was extended for two seasons, plus one as an option. Finally, Javier Tebas found something better.