Erling Haaland at the heart of a multi-million battle between Nike, Adidas and Puma

The big equipment manufacturers are snapping up Erling Haaland, without a contract since January, to supply him with his crampons. The Manchester City striker would thus be the target of Nike, Adidas and Puma.

Erling Haaland at the heart of a new “transfer”? Equipped by Nike since he was 14 years old and his debut with Molde in Norway, the Manchester City center forward has been without a contract since last January. If the American giant would like to re-sign him, Adidas and Puma are also in the running, as detailed by The Athletic .

Nike could pay him 17 million euros a year

The English media explains that a period of six months during which its sponsor has priority and can respond to offers from competition generally follows the end of a contract. This time has a priori passed, but the player still does not have an official equipment supplier for his shoes. Nike would be ready to offer more than 17 million euros annually, while Haaland received only one million euros so far, according to Goal .

At the start of the season, the Norwegian striker was seen wearing Adidas X Speedportal during the friendly match against Bayern Munich (1-0) during which he also found the net, before repeating the following week in the Community Shield against Liverpool (1-3), with much less success.

But the rumor of a signature with Adidas quickly faded since as soon as the championship resumed and for the matches against West Ham (2-0) and Bournemouth (4-0), Haaland found Nike Mercurial Vapor 14, a range that he has worn since the beginning of his career. As a reminder, Puma is Manchester City’s equipment supplier, which could also facilitate an operation.

“The only superstar available on the market with the potential to be a Ronaldo or a Messi for the next ten years is Haaland”

Asked by The Athletic, sports industry expert Michele Rinchiuso praises the interest of big brands, especially Nike, in attracting Erling Haaland. 

“Everyone knows that Nike has Mbappé in the long run and the next big move is Haaland. If you look at the superstar level, the only one available in the market with the potential to be a Ronaldo or a Messi for the next ten years is Haaland.”

Michele Rinchiuso said.

“He’s been playing with Nike for years, so adapting to another brand or another shoe is not easy and takes time. It’s not easy mentally either, because he could have a blister, cramp or find that the insole and cushioning are different. He will want to assess the quality of the product and check them out.” 

Rinchiuso also notes

It remains to be seen whether Erling Haaland will take the risk of changing his habits.

Source: The Athletic

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